Baba's Olives aims to bring Palestinian products to the world with the goals of:
1. Tell the story of Palestinian rootedness to the land through stewardship and care for olive trees and shed light on the historical and current agricultural challenges that farmers producing olives/olive oil in Palestine experience;
2. Support agricultural resistance efforts through investing in the Palestinian economy by purchasing products only made in Palestine;
3. Offer more people the joy of experiencing Palestinian tradition, culture, and food as mechanism of food diplomacy.
“If the Olive trees knew the hands that had planted them, their oil would have become tears.”
- Palestinian poet, Mahmoud Darwish